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cyber-security
Blog

Have you seen the latest report from Borrell and Associates on Digital Ad Fraud? You might have already been wondering if Digital Advertising is worth the risk and now this… The first thing we would like you to remember is, as with any business venture, including advertising, there are risks

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autobot
Blog

With a growing ease in technology, low startup costs, and nothing stopping business owners from reaching beyond their home markets, it’s no surprise we’ve seen a spike in online business in recent years but despite their success, e-commerce sites still only claim a small percentage of total sales. The Census Bureau of

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paidvsorganicfacebookadvertising
Blog

In the early days of Facebook, anyone could launch a Facebook page, make regular posts, gain likes and grow their fanbase. However, over the last few years, this simple process, known as organic content or organic posts has become less and less effective. According to research from social@ogilvy, reach from

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radio-head-sm
Blog

Across the internet, marketing bloggers refer to Passive and Active marketing in the following way: Passive Marketing – Marketing efforts that are initiated one time and then sit in limbo waiting until a user or consumer discovers them. Items such as directories, websites and blog entries fall into this general

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2017-Radiothon-Event-Schedule-revised
Blog

This week marks the 8th Annual Frederick Regional Health Systems (FRHS), Relay for Life Radiothon, to benefit the local chapter of the American Cancer Society. This year Radiothon, a two-day broadcast event heard live on Key 103 and 106.9 The Eagle, will take place Thursday, March 30th from noon until

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BARKingdog2
Blog

Over the past few weeks we have blogged extensively about the importance of personalization as a part your sales and marketing efforts and this week we expand on this topic even further by defining the digital display technology that allows advertisers to take their message to the utmost in personalization.

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personalized-shopping-experience
Blog

Last week we posted an awesome infographic about the buying cycle and how to approach it from a personalized perspective. This week we delve into a couple practical methods for gathering personalized data and how you can put it to use in your marketing. It is one thing to gather

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reputationmanagement
Blog

In one of our earliest blogs, “The Importance of Great Customer Service” we referenced a statistic from searchengineland.com, stating that 88% of all consumers read online reviews to determine the quality of a local business and whether or not to engage with it. Search Engine Optimization (SEO) and Reputation Management

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gold-rush
Blog

According to a recent article on Venturebeat.com, Facebook reported 60 Million active business accounts residing on their platform as of September 2016. Of that 60 Million, they estimate only four million are utilizing Facebook advertising. The majority of Facebook users, businesses included, continue to focus their efforts on free or

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