Finding the right employee has never been an easy task but gone are the days of a simple job post in the help wanted section. Today, the internet offers so many different internet job listing options you may not know how to choose and once you do, how do you know if the right candidate will be on that particular website?
Well, today’s technology has also offered some much more creative and effective ways to target your Recruitment Ads so you reach the right people for the job.
Here are just a few B-right ideas:
Ad Networks. Ad Networks are groups of websites targeted at reaching your ideal customers. The Employment Ad Network, for example, features ads on top job listing websites. There are also Ad Networks for specific types of recruitment including the Nursing Ad Network, Retail Ad Network, Executive Ad Network and more. While your target audience is browsing job listings on sites like Monster.com, CareerBuilder.com, and Glassdoor.com, you can now show a display ad for your available openings on those national sites, but just to people who are in the geographic area you want to reach.
Facebook, Instagram, and the Facebook Audience Network. With advertising on Facebook and Instagram, you can reach job seekers by displaying your recruitment ad in the News Feed of people you’re trying to reach. In addition, you can reach those same people you are targeting on Facebook and Instagram when they go onto thousands of other apps and websites that are part of the Facebook Audience Network. Are you looking for someone with experience? Maybe someone currently in your field? Facebook, Instagram, and Facebook Audience Network allow you to target your job posting to people based on job title. This is a great way to target those people that are already in that position, but maybe looking for a change of pace. You can also set it up so that they can apply right from your ad.
Household IP Targeting. Household IP Targeting matches a person’s internet (IP) address with the physical street address of the home and shows your ads only to those people. Do you have a database list of people you’d like to send a recruitment ad too? Maybe it’s a list of people who applied for positions in the past and may be a good match for a current opening. We can take any list of names and street addresses and find the household IP address and your message will be seen by your prime employee target.
With so many more possibilities to aid you on your journey to find Mr. or Ms. Right, it may be a bit overwhelming but by partnering with a Manning Media marketing expert you can make the most of all the ways digital recruitment can benefit your company. Call us at 301-620-7700 in Frederick, 301-733-4500 in Hagerstown.