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Having 20/20 vision isn’t what it really means in the business world.  According to a study completed by Partners in Leadership, over 50% of businesses surveyed did not have a goal or objective clearly defined to be reached by the year 2020.  Of the 1,000 companies surveyed, 83% of those

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Why Don’t I See My Digital Ads When I’m Surfing the Internet? The probability of seeing your ad “live” is very slim. Even if you type in the keywords we are utilizing as a part of your campaign or if you try to get yourself “Retargeted” from your own website the likelihood of

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People won’t buy from you simply because your company has the best product or the best service. They will not buy from you just because you are the nicest, the funniest, or the most charismatic sales person (though this certainly can’t hurt). People buy things that fulfill their personal needs.

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Whether you are doing direct mail, digital display, radio, television, email marketing, print, or developing web content, a good marketing campaign must include a well-crafted Call to Action. It is widely agreed that the Call to Action, or CTA, is the most valuable component in your campaign since it serves

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The reason we receive report cards while attending school is to monitor our progress, determine the quality of our efforts and provide a baseline from which we can improve our performance. Some approach the day these documents are delivered with dread while others display gleeful anticipation and that outlook certainly

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The event known to us today as the “Great Frederick Fair” was originally organized in the early 1800s by the Frederick County Agricultural Society as a cattle show and competition with the goal of promoting the livestock producers of Frederick County and to bring together producers of all sorts of

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The number one reason consumers cite as their primary motivation behind shopping online is convenience. Conveniences such as 24 hour access to the products you want, delivered to your front door, while you are taking care of other, more important things. Yeah, yeah – we hear you and we do

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Many of you may already know the history of how Labor Day came to be but I have forged ahead each year simply looking forward to the long weekend and the knowledge that the kids would soon be immersed back into the daily routine of school. I suppose intrinsically, I

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Local businesses are the heart of any community and the “Buy Local”/”Shop Local” movement, which began during the past recession, has been gaining momentum as municipalities as well as shoppers become more aware of how buying from independent business owners, as opposed to shopping online and at the big box

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