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Local businesses are the heart of any community and the “Buy Local”/”Shop Local” movement, which began during the past recession, has been gaining momentum as municipalities as well as shoppers become more aware of how buying from independent business owners, as opposed to shopping online and at the big box

In one of our previous blog posts, Social Networking Stats and Facts Worth Sharing, our guest blogger, Tom Pick listed a number of striking statistics on social media usage. One of the stats he cited that we found particularly salient came from the Social Media Examiner: “92% of small businesses agree

A reason perspective clients often give for not investing in a particular form of advertising is that they personally do not like said media. Phrases like, “I will not advertise on radio station X because I do not like the type of music they play” or “I do not advertise