Reach beyond your list of Facebook fans or followers. Target potential customers on Facebook and Instagram by reaching their News Feed based on their demographics, interests, and behaviors, or use your list of email addresses and phone numbers to reach Facebook users as well as “Look-a-Like” audiences.
Your advertisement will appear in their Facebook and Instagram feed in a format that is most fitting for your message and your campaign goals.
Today’s reach from organic posts (FREE POSTS) can be as low as 2%. According to Hubspot, “Advertisers should expect that organic posts are going to continue to decline in reach and will need to be supplemented with paid advertising in order to reach the audiences they want.”