Never Stop Marketing
The Risks of Cutting Back on Marketing When business slows down or uncertainty strikes, one of the first instincts is to trim expenses. And all too often, the marketing and advertising budget lands on the chopping block. But here’s the truth: completely stopping your marketing efforts is one of the most damaging moves a business […]
Turning Gift Certificates Into Gold
Our Shop Local Big Deals (SLBD) platform has paved the way for over 70 locally owned businesses to thrive with gift certificate marketing, paying for most or all of their radio advertising plans with trade. When we started the platform, we began with the end in mind: knowing the power of radio to grow local […]
