Let’s face it – radio isn’t exactly the new kid on the block. It’s been around longer than sliced bread, and with all the shiny new ways to consume audio, you’d think radio would’ve gone the way of the cassette tape. But here’s the kicker: not only is radio alive, but it’s also thriving—and we’re not just saying that because we’re in the business.

Myth: Nobody Cares About Radio Anymore

We’ve heard it all before: “Who even listens to radio these days?” Well, spoiler alert: a lot of people do. According to the “Share of Ear” Q3 2024 report by Edison Research, 86% of Americans tune in to their favorite local stations in their car weekly! That’s not exactly “nobody.”

Turns out, radio is still one of the go-to sources for news, traffic, weather, and those weirdly entertaining morning show debates about pineapple on pizza. It’s not new, but it works—and it keeps people coming back.

Community Connection Through Radio

Radio isn’t just a broadcast; it’s a vibrant community hub. A recent Katz Media Group study revealed that 70% of listeners actively engage with their favorite local stations—whether by calling in, texting, or participating in station events.

Consider this heartwarming example: during the Dina Carole Morning Show on Key 103, a listener entered a contest and ended up proposing to his girlfriend live on air. We’re thrilled to report that she said yes!

Similarly, the Jack Diamond Morning Show has fostered profound community connections. In one instance, they shared the story of a 16-year-old boy diagnosed with cancer whose wish was to rebuild a vintage Chevy Camaro with his dad. Jack brought this story to his audience, and the community rallied together, donating enough parts to make this dream a reality. This act not only fulfilled the young man’s wish but also created lasting memories for his father.

Moments like these exemplify why radio continues to hold a special place in our lives.

Fact: Radio is the Undisputed Reach King

If radio were a person, it would be humbly wearing the “#1 Reach Medium” crown. 86% of adults in the U.S. listen to radio weekly, making it the undisputed heavyweight champ of media reach. It’s available everywhere: online, on-air, and even on-demand.

Your favorite station is as close as your car stereo or smartphone, and with streaming apps and smart speakers, you don’t even need to be near a radio to, well, listen to the radio.

Radio is Free and Priceless

Despite the rise of streaming and podcasts, radio remains the MVP of audio entertainment. Its mix of accessibility, community focus, and emotional connection ensures it stays relevant. But here’s the cherry on top: radio is absolutely FREE! In this era of rising subscription costs and endless premium upgrades, you can count on radio to be there for you, no strings attached. Whether you’re tuning in for local news, traffic updates, or that hilarious morning show, you’ll never see a charge. Radio’s got your back—and your budget.

Radio is The Original Influencer

Before podcasts and Instagram stories, radio DJs were the original influencers, and they’re still doing their thing. Whether it’s hyping up the newest local coffee shop or raising funds for a family in need, radio connects communities in ways no algorithm can replicate.

Need proof? When disaster strikes, radio is often the only lifeline left standing, delivering critical updates and comfort to those affected. It’s this unique ability to foster emotional connections that keeps listeners tuning in—and keeps us humble.

You Can Call Radio The Comeback Kid

Despite the rise of streaming and podcasts, radio remains the MVP of audio entertainment. Its mix of accessibility, community focus, and emotional connection ensures it stays relevant. And in this day and age of everything costing so much more, RADIO IS FREE! Sure, we may not have the glamor of TikTok influencers, but we’re the reliable, slightly nerdy friend who always shows up when you need them.

So, the next time someone tells you no one listens to radio anymore, hit them with the facts—and maybe offer them a ride. Odds are, they’ll tune in the second they get in your car.