Radio Misconceptions Debunked

Myth: No one listens to radio anymore.

One of the biggest misconceptions about radio is that no one listens to local stations anymore. We’re here to tell you this is false! According to the Nielson Total Audience Report, 89% of Americans listen to their favorite local radio station daily. Radio is one of the biggest resources for getting traffic, weather, and event updates. 

Radio is a trusted medium that allows listeners to engage with their community. According to Katz Media Group, 9 out of 10 listeners engage with their favorite local stations by texting, calling, and even meeting DJs in person. Recently at Manning Media, we had a listener who called in and proposed to his girlfriend. Spoiler alert: she said yes! The sense of community you get from listening to your local DJ’s conversing every morning, mid-day or afternoon is something that will never go away.

Fact: Radio is the #1 reach medium!

There are over 15,000 local radio stations that span across America. Did you know, radio reaches 92% of adults 18+ every week in the US? This has kept radio as the #1 reach medium with the ability to be retrieved on-air, online, and on demand. You can access your favorite station via social media, TV, smartphones and tablets, PCs, and most popular: the audio source in your car.

The capability of radio to drive emotional and personal connection with listeners is extremely unique and powerful. When desperate times call, radio is there to serve as a lifeline for local communities in need. With the rise of social media, DJs can reach their audiences on an even greater and more profound scale. Audio and AM/FM radio is in the midst of a revitalization, and we are here to provide you with the means necessary to share your brand with more potential customers and clients. 

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