Sources

  1. Copyright 2024 The Nielsen Company. NATIONAL REGIONAL DATABASE; SP24; Washington DC DMA. Persons 12+ M-Su 6a-12m. Manning Media combo = WAFY-FM, WARK-FM, WWEG-HD3, WWEG-HD2,  WWEG-FM.
  2. Annual spending power based on our aged 18+ cumulative audience referenced in #1.
  3. Digital ads served across the world for clients.
  4. Our coverage maps for WWEG (106.9 the Eagle), WARK, and WAFY (Key103) as of 2025. Red line is local coverage, purple line is distant coverage, and blue line is fringe coverage.
  5.  
WWEG is 106.9 The Eagle
98.9 FM/AM 1490 Hagerstown & 106.3 Frederick
WAFY is Key 103

Local Coverage: Within this area, you should be able to receive the radio station on almost any radio with moderately good to very good reception. 

Distant Coverage: Within this area, the signal of the radio station may be weak unless you have a good car radio or a good stereo with a good antenna. You may not be able to receive the station at all on inexpensive radios or radios with poor antennas.
Fringe Coverage: Within this area, the station’s signal will be very weak. You may be able to receive this station if you have a very good radio with a good antenna, but it’s possible that interference from other stations may prevent you from picking up these stations at all.

5. 2024 average click through rates are 1.4% for email, 0.07% for display ads, and 1.3% for social ads. We have a great history of overdelivering beyond the national average on ad activation or click through rate, with specific examples available on request.

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