Why Every Small Business Needs an Advertising Budget
These common questions all have the same basic answer: Yes, your small business needs an advertising budget. Even with a loyal customer base, you should always be expanding your customer reach into your local area. When customers move, their circumstances change, or they choose another business, you’ve got to fill their spot on the “regular […]
Why Radio Is Your Smartest Digital Investment
As a full-service local marketing firm, we know most businesses are heavily invested in digital. It’s trackable, it’s targetable, and it looks great with creative graphics. But here’s the catch: online ads work best when consumers already know and trust your brand. In fact, most new customers need 7–10 interactions before they buy. That could […]
How to Acquire First Party Data from Your Own Website
If no one has told you recently, you’re doing a great job sending potential customers to your website. You know the importance of driving eyes to your site, but what happens to those leads once they’ve left your site, and is there a way for you to contact them again? How to Contact People Who […]
Never Stop Marketing
The Risks of Cutting Back on Marketing When business slows down or uncertainty strikes, one of the first instincts is to trim expenses. And all too often, the marketing and advertising budget lands on the chopping block. But here’s the truth: completely stopping your marketing efforts is one of the most damaging moves a business […]
How Radio Helped HoneyBaked Ham Succeed in Hagerstown
When Matt Davis, a seasoned owner of 22 HoneyBaked Ham franchises, wanted to introduce his new store in Hagerstown, he reached out to 106.9 the Eagle. This was only the second time he had leveraged radio as part of his marketing strategy. It turned out to be one of his most successful openings yet! Radio […]
No One Listens to Radio Anymore (Except, Like, 86% of Us)
Let’s face it – radio isn’t exactly the new kid on the block. It’s been around longer than sliced bread, and with all the shiny new ways to consume audio, you’d think radio would’ve gone the way of the cassette tape. But here’s the kicker: not only is radio alive, but it’s also thriving—and we’re […]
Turning Gift Certificates Into Gold
Our Shop Local Big Deals (SLBD) platform has paved the way for over 70 locally owned businesses to thrive with gift certificate marketing, paying for most or all of their radio advertising plans with trade. When we started the platform, we began with the end in mind: knowing the power of radio to grow local […]
Digital Success for Visit Hagerstown
Attracting Local Visitors to WashCo Hagerstown, Maryland is not only home to Manning Media, but a wide array of attractions for every family and lifestyle. Our beautiful parks, fine art museum, historical sites, delicious food, handcrafted drinks, and great people make it a wonderful place to live. But when you’re trying to attract more people […]
Radio Misconceptions Debunked
Myth: No one listens to radio anymore. One of the biggest misconceptions about radio is that no one listens to local stations anymore. We’re here to tell you this is false! According to the Nielson Total Audience Report, 89% of Americans listen to their favorite local radio station daily. Radio is one of the biggest […]
