Seven Ways to Make an Ad People Actually Remember
You don’t need a bigger budget. You need better creative. In Part 1, we made the case that creative — the writing, the voices, the production, the idea — drives roughly half of all the sales your advertising generates. The good news is that your greatest opportunity for better results is already within reach. Most advertisers just don’t capitalize on it. So, let’s get practical. Drawing on research from Circana, System1, Kantar, and Nielsen, here […]
The Half of Your Ad Budget You’re Probably Ignoring
Creative is the single biggest driver of sales, and your biggest opportunity to grow Ask most local business owners what makes advertising work, and you’ll hear about the same handful of things: the right station or platform, the right audience, enough frequency, the best price. Almost no one leads with what actually moves the needle most: the quality of the ad itself. And […]
Why Every Small Business Needs an Advertising Budget
In this blog post, we will answer common questions about determining your small business advertising plan and budget!
How to Acquire First Party Data from Your Own Website
If no one has told you recently, you’re doing a great job sending potential customers to your website. You know the importance of driving eyes to your site, but what happens to those leads once they’ve left your site, and is there a way for you to contact them again? How to Contact People Who […]
Never Stop Marketing
The Risks of Cutting Back on Marketing When business slows down or uncertainty strikes, one of the first instincts is to trim expenses. And all too often, the marketing and advertising budget lands on the chopping block. But here’s the truth: completely stopping your marketing efforts is one of the most damaging moves a business […]
Digital Success for Visit Hagerstown
Attracting Local Visitors to WashCo Hagerstown, Maryland is not only home to Manning Media, but a wide array of attractions for every family and lifestyle. Our beautiful parks, fine art museum, historical sites, delicious food, handcrafted drinks, and great people make it a wonderful place to live. But when you’re trying to attract more people […]
Let’s Talk Digital.
There are many different terms that are meant to be the same thing when digital is explained to businesses. People don’t want to be caught off guard and admit that they don’t know something. Let’s talk about some digital buzzwords and acronyms to prepare you when talking with advertisers like our Digital Marketing team. Geo-Targeting […]
Top 5 Questions We Get Asked About Our Digital Advertising Campaigns
Whether you’ve been running a digital advertising campaign with us for a long time, or are just curious about what to expect, we’ve broken down the top five questions we get asked about our campaigns. Why Don’t I See My Digital Ads When I’m Surfing the Internet? The probability of seeing your ad “live” is […]
