How Radio Helped HoneyBaked Ham Succeed in Hagerstown
When Matt Davis, a seasoned owner of 22 HoneyBaked Ham franchises, wanted to introduce his new store in Hagerstown, he reached out to 106.9 the Eagle. This was only the second time he had leveraged radio as part of his marketing strategy. It turned out to be one of his most successful openings yet! Radio […]
No One Listens to Radio Anymore (Except, Like, 86% of Us)
Let’s face it – radio isn’t exactly the new kid on the block. It’s been around longer than sliced bread, and with all the shiny new ways to consume audio, you’d think radio would’ve gone the way of the cassette tape. But here’s the kicker: not only is radio alive, but it’s also thriving—and we’re […]
Radio Misconceptions Debunked
Myth: No one listens to radio anymore. One of the biggest misconceptions about radio is that no one listens to local stations anymore. We’re here to tell you this is false! According to the Nielson Total Audience Report, 89% of Americans listen to their favorite local radio station daily. Radio is one of the biggest […]
