Digital

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Video (OTT/CTV/Pre-Roll)

Ad Type: Video
Best Uses: Branding & Awareness

Behavioral Targeting

Showing your ads in OTT programming to specific people you want to target.

Artificial Intelligence (AI) Targeting

Using machine learning to target consumers based on who is engaging with your ads.
  • Data is constantly collected and analyzed every minute about who is engaging with your ad: clicks, conversions, browser type, device, ad creative sizes, types of websites and apps, and more!
  • Your ad is shown to a geographic area you choose, with no targeting categories layered in.

Retargeting

Following people after they leave your website and showing them your video ads across all devices.

On-Site Visit Tracking

How does it work?
    • Our OTT Behavioral targeting categories are created from a pool of first party data where we’ve collected the mobile device IDs of those people.
    • The mobile IDs are mapped to their corresponding household IP addresses.
    • If that IP address is served YOUR OTT ad on one of their Connected TV devices and that person goes to your location with their mobile device active, it is recorded as an on-site visit.
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FREDERICK

5742 Industry Lane // Frederick, MD 21704
T: 301-620-7700 // F: 301-696-0509

HAGERSTOWN

880 Commonwealth Ave // Hagerstown, MD 21740
T: 301-733-4500 // F: 301-733-0040

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