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There are many different terms that are meant to be the same thing when digital is explained to businesses. People don’t want to be caught off guard and admit that they don’t know something. Let’s talk about some digital buzzwords and acronyms to prepare you when talking with advertisers. Some

One of society’s greatest tools in sharing the narrative is storytelling. However, it has changed a lot since the days of fireside chats and Shakespearean stages. In fact, stories in general are lost unless they are documented in the pages of books. While the art of storytelling has reemerged over

Years ago, during those Saturday morning cartoon marathons, there were some really good commercials. Anyone remember the “You got your chocolate in my peanut butter?” Two fun young people walking the busy streets, both with a Walkman on, one eating peanut butter (because isn’t that a great on the go

SEO stands for Search Engine Optimization; it is the practice of improving and promoting a website in order to increase the number of visitors that a site receives from various search engines, primarily Google. Unlike other digital products that drive website traffic, or result in high conversion rates, SEO is a