In one of our earliest blogs, “The Importance of Great Customer Service” we referenced a statistic from searchengineland.com, stating that 88% of all consumers read online reviews to determine the quality of a local business and whether or not to engage with it. Search Engine Optimization (SEO) and Reputation Management are the tools for safeguarding your online presence and making sure you are putting your best foot forward.
SEO is the process of refining how your website functions and how it interacts with search engines like Google and Bing. The end goal is to make it easier for visitors to navigate and interact with your site while also increase the ranking of the site within search results. There are many factors, both on and off site, which influence the ranking of your site from individual page content to social media profiles like Facebook and review platforms such as Yelp. By implementing best practices in SEO and Reputation Management, you can be certain that your business is golden when it comes to how people find and interact with you online.
But making the most of these tools can require a lot of work, handled by skilled technicians. Therefore you may have already looked into utilizing the services of a specialized organization and thus discovering there is a wildly varying range of prices for such services. This is where the saying, “You get what you pay for” rings true. Searchengineland.com has a detailed article explaining the different levels of service that come at these varying price points. Columnist Jenny Foster explains Why Costs for Local SEO Campaigns Vary and names the categories different services fall under. According to Foster’s criteria, Manning Media’s SEO and Reputation Management services fall under “Holistic Local Campaigns.”
Manning Media’s holistic approach to SEO begins with the many on-site factors which influence how visitors find and then interact with your site. With your permission, we access the back-end or code of your web site and make changes where necessary. For example: we may edit the architecture of the site to make sure pages are in the correct order, content is properly described, links are going to the right places, and all of the information is accurate. This process takes time, especially if your site has many pages, however the results are worth it. The first thing you are likely to notice is the loading times of your site will increase. This is important because slow loading times are frequently the cause high bounce rates.
Once we have the on-site changes underway, we will investigate improvements that can be made off-site. We will publish your business information across multiple directories ensuring that wherever someone finds you online, they find the correct information. We will also work with you on identifying other website where links to your site can be placed. This tells search engines your site is important. Lastly, we will make sure that all of your social media profiles are accurate, owned by you, and properly optimized for search engines.
Our service allows you to keep track of your reviews and comments across many of the popular sites such as Google, Facebook, Yelp, Foursquare, etc. Whenever a review is written – either negative or positive, you will be alerted and directed to that specific page where you may respond! (See our blog post on Communicating with the Cross Customer for more on how to successfully tackle the down side of this task).
And, like all our digital products and services, Manning Media provides detailed reporting, delivered by a real live expert who can explain what the resulting data means for you and your business. To learn more about our holistic local approach to SEO and Reputation Management or all our Integrated Marketing Services call us In Frederick at 301-620-7700 or in Hagerstown at 301-733-4500. You can also fill out our online request form by clicking HERE!