What the heck does THAT mean?

What the heck does THAT mean?

Are you left scratching your head when it comes to the jargon of online marketing?

Well, Let us help you out. Here are some common acronyms and what they mean.  Do you have one to add? Be sure to leave a comment!


CPM means Cost per thousand.  So why isn’t it CPT? The ‘m’ is a Roman Numeral that stands for 1000.

CTR means Click Through Rate, with the national average hovering around .08%.

VTR means View Through Rate.  This is when someone doesn’t click on an ad, but instead goes to the site on their own by Googling it.  Online marketers can track that too.

SOV means Share of Voice.  Meaning you are not the sole advertiser on a webpage.

SMS means Short Message Service, or texting with words only.

MMS means Multimedia Message Service, or texting with pictures and videos.

CPC means Cost Per Click, meaning when you’re running a Google, Yahoo, or Bing AdWords campaign, the cost you pay when a consumer clicks on a specific keyword.

SEO means Search Engine Optimization, or optimizing a website with keywords so your website is found higher in organic search.

SEM means Search Engine Marketing, or Pay Per Click (PPC).  This is when you only get charged for your ad campaign when a consumer clicks.

CPA means Cost Per Acquisition. This measures how many marketing dollars it costs for you to acquire a customer.

W3C means The World Wide Web Consortium, which is the main international standards organization for the World Wide Web.

ROI means Return On Investment, which you always gets with Manning Media.


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