The bridal industry, like most others, has been deeply affected by the increased use of technology in our daily lives. Where brides used to fill three ring binders with magazine clippings and fabric samples, those binders have gone electronic.
But in this particular case, the use of social media sites such as Pinterest has enhanced the industry. This blogger counted 999 results from a simple “wedding” search on Pinterest and in a recent article on USA Today, Pinterest is quoted as estimating their wedding-related boards in the tens of thousands. Additionally, editor in chief of Brides, Anne Fulenwider, estimates “Brides’ 55 boards, supplied with fresh images every day, are gaining about 500 followers a week.”
While other industries are seeing a downturn in physical visits from patrons due to a boost in online shopping, the wedding industry and the Bridal Expo in particular, boasts continued high attendance because, while brides (and more and more grooms) explore wedding themes, color schemes, DIY tips and more on social media, they still want to touch, try and taste all the details that will contribute to their special day. Additionally, all the online curating encourages brides to explore the endless possibilities and dream big and dream weddings of this sort can lead to big results for the wedding industry.
Bridal shows have attendance numbers ranging anywhere from a few 100 couples right up into the tens of thousands of attendees depending upon the size of the show, the number of vendor booths and the size of the market in which the event is taking place. With Maryland ranking up there as one of the top grossing wedding marketplaces in the country, coming in eighth out of the 50 states and the District of Columbia with an average wedding cost of $35,000, it makes sense to take part in the commerce of nuptials. And if we drill down even further, Frederick topped that average number, with couples spending in the neighborhood of $38,000 in 2015 according to the 2016 Wedding Market Report from theweddingreport.com.
Manning Media is partnering with The Frederick Area Bridal Network (FABNET) in support of their mission “To provide information and shopping resources to area brides (and grooms) while also bringing local wedding professionals a powerful means by which to offer their services to newly engaged couples in order to grow their businesses.”
Manning Media has the perfect tools for engaging with this particular demographic which allows FABNET members as well as other wedding vendors the opportunity to reach newly engaged couples in our region who are planning a wedding where ever they are: online, on-air, and on-location. To find out more about how we can put you in touch with Frederick area brides and grooms, call Manning Media in Frederick, 301-620-7700 or in Hagerstown, 301-733-4500 or fill out our online request form by clicking HERE.