Questions occur every day, all day. We start our day with questions, ” what’s for breakfast? or when is my first meeting?” You answer these questions without reservation — food and time are important to all of us but we should consider every question important.
Opportunity comes from questions. The client who asks, “How does this new service really benefit me?” is not necessarily looking for more empirical data but perhaps reassurance that the move they are about to make is the best option. And all questions — opportunities — deserve an answer even if it’s no.
No is an answer that is acceptable. If you only consider it as a negative result, then you’ve missed the opportunity once again. “No, I’m not interested….” — can still be a positive business outcome. “Thank you for your consideration…should conditions change or if timing is better in the future, we can talk again.” Creating a positive business attitude from the answer to a question, even when its “no” will help you generate more business in the long run.