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Over the past few weeks we have blogged extensively about the importance of personalization as a part your sales and marketing efforts and this week we expand on this topic even further by defining the digital display technology that allows advertisers to take their message to the utmost in personalization.

Last week we posted an awesome infographic about the buying cycle and how to approach it from a personalized perspective. This week we delve into a couple practical methods for gathering personalized data and how you can put it to use in your marketing. It is one thing to gather

In one of our earliest blogs, “The Importance of Great Customer Service” we referenced a statistic from searchengineland.com, stating that 88% of all consumers read online reviews to determine the quality of a local business and whether or not to engage with it. Search Engine Optimization (SEO) and Reputation Management