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Exploring New Territory
We spend a lot of time on our mobile devices… That statement is probably no great revelation to you since you, most likely, have a mobile device. Overall, 77% of Americans say they own a mobile device, according to an article from Pew Research this past June. That number has

Native advertising: Why it is one of the hottest areas of online advertising
Digital ad spending is steadily rising, and no area is intensifying faster than Native Advertising. Native ads come in many forms, but all share the common goal of not “looking” like an advertisement. Native ads are dynamically generated to match the look, feel and visual context of the website where

2017 Frederick Regional Health Systems, Relay for Life Radiothon
This week marks the 8th Annual Frederick Regional Health Systems (FRHS), Relay for Life Radiothon, to benefit the local chapter of the American Cancer Society. This year Radiothon, a two-day broadcast event heard live on Key 103 and 106.9 The Eagle, will take place Thursday, March 30th from noon until

Personalization in Advertising: We Are BARKing Up the Right Tree!
Over the past few weeks we have blogged extensively about the importance of personalization as a part your sales and marketing efforts and this week we expand on this topic even further by defining the digital display technology that allows advertisers to take their message to the utmost in personalization.